164

JAMES MONTGOMERY FLAGG (1870-1960) WAKE UP, AMERICA! 1917.
41 1/2x28 inches, 105 1/2x71 cm. The Hegeman Print, New York.
Condition B: repaired tears, restored losses, abrasions and overpainting in margins; extensive creases and abrasions in margins and image; darkening at edges.
America remained removed, both psychologically and physically, from the widening horror of the war in Europe through 1917. Yet, as distant and isolated as America was, the winds of war were not ignored by all. Before the United States officially entered the war, private groups of concerned citizens and businessmen took it upon themselves to begin preparing America for the upcoming conflict. 1915 saw the foundation of the Mayor's Committee on National Defense, a New York Committee of concerned business and lay-people, who, in turn, helped establish similar organizations across the country. Their work was a combination of raising awareness and retooling American industry to handle the needs of a war. Here, in a potent allegory of a country unaware of any danger, Columbia is rendered peacefully sleeping on her front porch. Behind her, the flames and smoke of war can be seen in the distance. This poster epitomizes "the New World turnaround from innocent neutrality to innocent all out war - the mechanism of mass conversion" (Rawls p. 9). Printed and distributed in New York City, this poster is substantially rarer than most other World War I images, which were printed in numbers intended for national distribution. Given the care and attention Flagg paid to the design and printing of this image, he clearly had more time to work on it than his other Wake Up America Day poster, indicating that this poster would have been printed in the months following April 1917. Flagg p. 68, Rawls, cover and frontispiece, Theofiles 7.


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