ALPHONSE MUCHA (1860-1939) LEFÈVRE - UTILE / BISCUITS. Two biscuit tin labels. Circa 1896.
Each approximately 11 1/2x9 inches, 29 1/4x23 cm.
Condition generally A. Framed.
In 1882 when Louis Lefèvre-Utile took over his family's biscuit company, he began to turn it into one of France's leading brands through his aggressive and creative use of advertising. This included not only posters, but also marketing and packaging campaigns as well. In addition to posters for the company Alphonse Mucha also designed labels for their tins. On each label, one of the panels is upside down. This is because when they are adhered to tins of biscuits, with the central image placed on top and with the sides folded down, the final product will have each image properly oriented.

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1. Payment for all purchases are due and payable at the completion of the auction. (Please see payment option section for all acceptable payment methods.)

2. It is the responsibility of the buyer to contact Hitchin' Post Auctioneers should any shipping arrangements be necessary. 805-434-1770

3. Buyer is solely responsible for all shipping fees incurred, (if any), being due and payable at time of shipment.

4. While the staff at the Hitchin' Post looks forward to assisting you with your shipping needs; It is the responsibility of the buyer to pre-determine and arrange for pick-up and delivery of ANY large or unusual packaged sales.

4. The Hitchin' Post Auction Barn staff works responsibly and diligently to ensure complete disclosure of condition of each item listed; said information is disclosed by both text and photo. Hitchin' Post Auctioneers is not responsible for any damage incurred after time of sale once the item has left Hitchin' Post Auction Barn property, in shipment or delive

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SALES TAX. All items purchased are subject to payment of the New York City and State sales tax of 8.875% on the total purchase price (final bid plus the Buyer's Premium as defined in paragraph 7 of the Conditions of Sale) unless the purchaser presents proof of exemption therefrom. An exempt purchaser must provide a properly completed New York State Resale Certificate (Form ST-120) evidencing possession of a valid New York State Resale or, for non-New York State businesses, the equivalent resale authorization from another locale. Purchases will not be released unless all sales tax requirements are satisfied. Purchases shipped outside of New York State are not subject to sales tax.

Condition Statement

Available upon request.